Fenty Beauty
Best Sellers Slumber Party
Adult life can feel lonely and boring, with responsibilities piling up and no time for fun. Many crave the nostalgia of the 90s, when watching movies, listening to music, and hair-and-makeup time were sacred. Fenty Beauty brings that joy back with the slumber party event of a lifetime, offering multiple fun-filled moments to indulge in beauty, nostalgia, and good times.
CALL. THE. GIRLS.
Fenty Beauty is throwing slumber parties in cities around the country to revamp our best sellers. And you’re soo invited.
Catch the vibe
Fenty Beauty will be posting insta stories filled with 90s vibes & slumber party hype.
Zine queen
Magazine quizzes are soo back. Take one of three of these retro-style quizzes to find out which Fenty best seller is right for you. At the bottom of the quiz, scan the heart-QR code to find out what you’re invited to.
OOH
We posted OOH ads in downtown areas, near fashion districts, and malls, inviting people to "Join the Party." A heart-shaped scannable QR code leads to an exclusive invitation and details on the slumber party tour dates where tickets can be purchased.
The Party
Party goers can enjoy classic girly flicks on comfy plush seating, Beauty Sleep themed cocktails, fun games with Fenty Beauty prizes, and best of all, they get fun makeovers using the bestsellers by Fenty specialists!
Only the best
Partygoers get to take home an adorable mix of special edition Fenty Beauty best-selling products, plus some lux goodies for your nighttime routine.
