Nathan’s Hotdogs
Nathan’s frees the hand
You only need one hand to eat a Nathan’s hot dog. That leaves your other hand free for…well, anything really.
Print OOH
Nathan’s is showing that with a free hand, you too have one hand free for making history.
Social engagement
Nathan’s frees up your non-dominant hand so you can explore new opportunities. So we’re taking to Instagram to get Nathan’s fans to post how they #freethehand.
Drunk + Hotdogs= History?
In collaboration with the comedy series Drunk History, we are taking to TikTok with some seriously silly vids about how hotdogs freed up the hand and made history. Just because the history isn’t real, doesn’t make Nathan’s hot dogs less revolutionary.
Half-Handed, Double Dog
Nathans is ramping up the challenge for their annual hot dog eating contest by making contestants compete with only their non-dominant hands.
Not only will you make history as the first person to win one-handed, but the winner will get double the $10k prize for a total of $20k !
