5-Hour Energy

Fuel your fandom

Fan energy fuels the game, but what fuels the fans?

It’s a big job, but 5-Hour Energy has decided to step up to the plate and fuel fandoms across the USA.

Fueling the away game

No fan needs an energy boost more than the one who traveled to the away game. That’s why 5-hour energy is boosting up these dedicated fans with an away-game tailgate.

Print OOH

5-hour energy gives you the fuel you need to be the ultimate fan. What does the ultimate fan look like? We’re partnering with 4 NFL teams & creating ads to show what your fandom looks like, power’d up with 5-hour energy.

5-Hour Energy x 2026 World Cup

The World Cup takes traveling for the away game to another level — an international one!

For the 2026 World Cup, we’re welcoming these ultra-dedicated fans with a boost of energy & a side of country pride. We’re unveiling a LTO range of 5HE flavors from fans’ hometowns, and bottle designs representing their team colors!

AD // Jordan Veitinger

AD // Kadin Shaban

CW // Emma Heberton

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